For over a century, Wella Professionals has been pro at heart – pioneering hair science, elevating creativity, and partnering with the industry’s most talented hairdressers.

TrendVision Awards bring this belief to life, spotlighting the artistry, skill and vision that continue to shape the future of hair.

Rooted in craft, driven by innovation, and powered by our global professional community, TrendVision Awards are where hair professionals come together to be inspired, recognised, and to set what’s next.

Tell your hair story through a creative, social-first video showcasing transformation from start to finish. Judges want to see strong technical work, engaging storytelling and polished digital execution.

Show your mastery in total transformation - cut, colour and style,  that delivers visible, trend-led change. Judges will look for technical craft, commercial beauty, and a cohesive, on-trend total look.

Tell your hair story through a creative, social-first video showcasing transformation from start to finish. Judges want to see strong technical work, engaging storytelling and polished digital execution.

For emerging student stylists ready to showcase their creative skill and passion for colour.

Judges will be looking for technical confidence, imaginative application and a beautiful, finished total look.

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All TrendVision Award winners receive an NTVA Trophy, a UK‑based two‑day professional photo shoot with an industry photographer and Wella Award mentor to create the TVA 2026 Winners’ Collection (including accommodation, models, professional make‑up support, clothes styling and reasonable travel), along with trade press exposure and a tailored Wella education development plan, to be completed by December 2027. Transformation Visionary, Editorial Visionary and Digital Award winners also receive an enhanced education package and a promotional pack, while XPOSURE Future Talent winners receive dedicated education support and a professional hairdressing toolkit. Transformation and Editorial Visionary winners will additionally represent the UK & Ireland at the International TrendVision Award (ITVA), competing globally for an international shoot or event experience.

Wella’s TrendVision Award Final is the most iconic event in our calendar. It is a much-loved event across the industry, inspiring the audience with unique mastery, craftsmanship and creativity. It’s a night to celebrate the talent and skill of the finalists and to watch stunning, boundary pushing presentations from Wella Artists. If you have not attended the TrendVision Award Final before, take a look at the 2025 highlights!

Wella Professionals TrendVision Award has become one of the most iconic hair competitions in the UK and Irish hairdressing calendar. TVA aims to celebrate hairdressing whilst demonstrating exceptional craftsmanship and showcasing the world class Wella colour portfolio.