Wella Professionals TrendVision Award has become one of the most iconic hair competitions in the UK and Irish hairdressing calendar. TVA aims to celebrate hairdressing whilst demonstrating exceptional craftsmanship and showcasing the world class Wella colour portfolio. Do you have the talent, the vision and the technical creativity? Then what is stopping you? Win with YOUR vision! It COULD be you… but only if you enter.
Tell your hair story through a creative, social-first video showcasing transformation from start to finish. Judges want to see strong technical work, engaging storytelling and polished digital execution.
Show your mastery in total transformation - cut, colour and style, that delivers visible, trend-led change. Judges will look for technical craft, commercial beauty, and a cohesive, on-trend total look.
Tell your hair story through a creative, social-first video showcasing transformation from start to finish. Judges want to see strong technical work, engaging storytelling and polished digital execution.
PRIZES
All TrendVision Award winners receive an NTVA Trophy, a UK‑based two‑day professional photo shoot with an industry photographer and Wella Award mentor to create the TVA 2026 Winners’ Collection (including accommodation, models, professional make‑up support, clothes styling and reasonable travel), along with trade press exposure and a tailored Wella education development plan, to be completed by December 2027. Transformation Visionary, Editorial Visionary and Digital Award winners also receive an enhanced education package and a promotional pack, while XPOSURE Future Talent winners receive dedicated education support and a professional hairdressing toolkit. Transformation and Editorial Visionary winners will additionally represent the UK & Ireland at the International TrendVision Award (ITVA), competing globally for an international shoot or event experience.
